Type of business IBM Subsidiary | Founded 1992 Key person Yuchun Lee | |
 | ||
Industry Enterprise Marketing Management (EMM) Key people Yuchun Lee, CEO
Kevin Shone, CFO Products Unica Campaign
Unica CustomerInsight
Unica Detect
Unica Interact
Unica Leads
Unica Marketing Operations
Unica NetInsight
Unica NetTracker
Unica PredictiveInsight Headquarters Waltham, Massachusetts, United States Subsidiaries MarketingCentral Inc, Unica, LLC, Unica LP | ||
Unica is a brand within IBM's software group comprising multiple enterprise marketing management products.
When purchased by IBM, Unica was managed by Yuchun Lee and had around 500 employees.
History
Unica was founded in 1992 by Yuchun Lee, Ruby Kennedy and David Cheung. The company is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, India, the Netherlands, Singapore, Spain, and the UK. They primarily serve the financial services, insurance and healthcare, business-to-business services, retail, automotive, technology, telecommunications, travel and hospitality, media and publishing, energy, and pharmaceuticals markets.
References
Unica Corporation Wikipedia(Text) CC BY-SA