Underground Music Movement

Underground Music Movement (UMM) is an Italian disco label based in Caserta that signed artists such as Alex Party. In the 1990s UMM collaborated with the Moda & Musica and launched clothing brand of the same name UMM for the youth.

UMM is now a well-known brand and has been associated with the music as its name suggests and has sponsored huge music events like the Umbria Jazz Fest and MTV@Coke Live. UMM became the official sponsor of the Italian movie Albakiara, which was a success on the Italian Charts.