The Under Armour High School All-America Game is a high school football all-star game typically held in early January in the U.S. state of Florida created to spotlight the nation’s top high school seniors. The game was first played on January 5, 2008, and has been played annually at the Tropicana Field in St. Petersburg, Florida. The game is sponsored by Under Armour and enjoys a national audience thanks to broadcast partner ESPN (the first edition was broadcast on ABC opposite the U.S. Army All-American Bowl). The game is co-owned by Chicago-based sports marketing agency Intersport and ESPN.
Player selection
National recruiting analysts and talent evaluators from ESPN Scouts, Inc., will select players for both team rosters. Eight of the top 10 ranked players in the ESPN 150 competed in the 2009 game. Because there are a number of All-America games concurrently, they are in competition for players. A total of 80 players are invited, with all them having the opportunity to also participate in a televised skills competition and other ancillary events held at Disney's Wide World of Sports Complex in the days prior to the game. In addition, ESPNU televises the team practices.