Supriya Ghosh (Editor)

UTV Stars

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Launched
  
19 August 2011

Network
  
UTV

Closed
  
May 2014

Picture format
  
576i (SD) 1080i (HD)

UTV Stars

Owned by
  
The Walt Disney Company (India)

Slogan
  
"The official channel of Bollywood"

UTV Stars was a Bollywood lifestyle and glamour dedicated Indian-television channel from UTV Group. It was available in high-definition and standard-definition across India and UAE. Broadly, the content of the channel focused on Bollywood news and music. The channel was primarily targeted at urban Indian youth.

The channel launched on Sky in the UK and Ireland on 11 June 2012. In the region the channel was known as UMP Stars (UTV Motion Pictures Stars) due to legal issues over the UTV brand, which was already in use by the Northern Irish broadcaster UTV Media in Europe. However the channel struggled to attract viewers in the region and was shutdown on 23 December 2012.

UTV Stars ceased its operations in May 2014. This channel was rebranded as Bindass Play, launched by The Walt Disney Company (India) on 1 October 2014.

References

UTV Stars Wikipedia