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The 'USB Flash Drive Alliance', founded in December 2003 by Samsung, Lexar Media, Kingston Technology and others, is a group of companies promoting the use of USB flash drives (also called "keydrives" and a variety of other names).
In 2003, according to the alliance, 50 million USB flash drives were sold in the USA alone.
Alliance members
References
USB Flash Drive Alliance Wikipedia(Text) CC BY-SA