Ty Morse is an American composer and entrepreneur whose technology startup, Songwhale has become a leader in mobile marketing both in the U.S. and internationally. Since 2007, Morse has expanded Songwhale from its offices in Pittsburgh, PA to several overseas markets, including Tokyo, Japan, Bangkok, Thailand, the Philippines, and Malaysia. As CEO, Morse has been twice nominated as an Ernst and Young Entrepreneur of the Year Finalist and has led Songwhale to two Pittsburgh Technology Council nominations for Tech 50 Startup of the Year and Tech 50 Nominee for New Media.
In 2015, Songwhale launched Cheapest Texting as a low-cost SMS platform. CheapestTexting.com was voted the #1 low-cost SMS solution for small businesses by Tech Review Pro. As the leader of a growing SMS-focused business, Ty has been featured as an expert in digital strategy for direct response marketing, especially in the Asian market, in NY Times, Forbes, Huffington Post, Wired Magazine, NPR, PBS, Discovery Channel, and other leading media outlets.
In addition to Songwhale, Morse is co-founder of Royalty, Etc. Records based in Minneapolis, Minnesota, which produces records from Space Camp, Middlepicker, Seymour Saves the World, Collapsticator, ZibraZibra, and Grickle-Grass. Morse has released two of his own albums, St. Agnes Eve and Teaching Art to Lovers, through his label. Additionally, Morse and Songwhale co-founders Jon Greenlee and Jay DeMerit, who plays soccer for the Vancouver Whitecaps, released the song "Soccer Rocks".
Prior to founding these enterprises, Morse co-created two rock operas based on classic texts: Beowulf and Frankenstein. Frankenstein the Rock Opera, which Morse wrote while a student at Davidson College, was performed at his alma mater and went on to appear in a professional stage reading at Ripley-Grier Studios in New York City.
Morse worked at Discovery Channel, where he wrote a song for Animal Planet, and Virgin Records, where he learned about the music business, before launching his two major ventures, Royalty, Etc. Records and Songwhale, and settling in Pittsburgh, PA.