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Twist 'n Go was made for Pepsi by the Palo Alto-based design firm, IDEO.
This bottle was intended to replace the waxed paper cups typically used in convenience stores or for take-out orders in fast food restaurants by overcoming some of the limitations of the commonly used waxed paper cup. Pepsi believed that the more durable plastic is better suited for travel than the weaker paper cups while allowing for reuse.
The cup was designed to fit most user's hands and the bottom fits easily into standard cup holders designed for 12oz. cans. The bubble lid is designed to twist off to allow for refills and transition to the cap and allow you to use a straw or drink from the sports-bottle style cap. The straw that is designed to come with the bottle is thicker than most disposable drinking straws.
The unique shape of the lid is to make it easily recognizable, conform with the other Pepsi bottles, and to funnel the drink from the wide mouth of the cup down to a smaller size to allow the user to drink without a straw.
The style of cup had been discontinued for a few years, but more recently, Twist 'n Go cups with the Pepsi's new logo have appeared.