Harman Patil (Editor)

Trump Steaks

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Trump Steaks is a brand of steaks owned by the current President of the United States Donald Trump that launched in 2007 and were initially sold through The Sharper Image and QVC. Trump was featured on the June 2007 issue of the Sharper Image magazine to promote his then-new brand of steaks, which were billed as the "world's greatest". Prices of the four packages of Trump Steaks varied from $199 to $999. The steaks were USDA Angus certified, and were supplied by Buckhead Beef. Trump Steaks were only sold at The Sharper Image for two months before being discontinued. According to the company's CEO, Jerry W. Levin, the product was largely unsuccessful, although advertisements featuring Trump's photo attracted customers to buy other products at the store. The Trump Steaks trademark was canceled in December 2014 according to a trademark search through the United States Patent and Trademark Office. As of April 2016, the steaks can no longer be purchased in store, however, they can still be purchased at Trump's various properties.

During the 2016 U.S. presidential campaign, a Super PAC supporting John Kasich produced an ad mocking Trump Steaks. Steaks from Bush Brothers Provision Co. were on display at Trump's news conference celebrating his latest primary victories on March 8, 2016 during which Trump claimed them to be "Trump Steaks". Trump-branded wine and water were also displayed, as an example of Trump's success in business. Observers there noted the Trump-branded steaks were produced by a butcher in West Palm Beach, Florida. In an interview with Anderson Cooper the following day, Trump explained that he does not process the steaks but instead purchases them from local suppliers.

References

Trump Steaks Wikipedia