Type LLC Website www.trueinfluence.com Founded 2008 | Industry Data-driven technology Founder Brian Giese | |
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Headquarters Vienna, Virginia, United States | ||
True Influence, LLC., incorporated in the state of Delaware, is a data-driven technology company with headquarters in Vienna, Virginia. The company provides data-as-a-service (DaaS), primarily serving larger B2B companies with a primary focus on marketing departments in technology, marketing, sales, human resources and finance.
History
True Influence was founded by current CEO Brian Giese and current CTO RK Maniyani in 2008.
True Influence operates as a software development company which developed a lead management automation platform, LeadPAC Pro™. LeadPAC Pro features include list segmentation and management; campaign development and reporting, publisher bidding management, and a pay-for-performance delivery model.
Along with its Vienna, Virginia headquarters, the company has a subsidiary office in Bangalore, India.
True Influence developed the InsightBASE™ Account Based Marketing platform utilizing the Relevance Engine™ which monitors and curates online behavior of companies worldwide, providing intelligence for B2B marketers to ensure key content is reaching the people most interested in receiving it.
The Relevance Engine uses regression analysis to identify statistically significant changes in online behaviors and ranks these signals by intensity level. The intent signals are then combined with prospect contact information giving marketers actionable intelligence data.
Integrations with Marketo and Oracle Eloqua enable outreach campaigns to be triggered automatically to relevant prospects at organizations showing increased interest.
True Influence works with IBM, Microsoft, Google, Marketo, Oracle Eloqua, Symantec and others.
True Influence and commentary from executives has been featured in MarketingLand, MadMarketer, FierceCMO, Destination CRM, Martech Advisor, CMO.com, Analytics Week, Beta New sand Demand Gen Report.