Hex triplet #0073CF HSV (h, s, v) (207°, 100%, 81.2%) | sRGB (r, g, b) (0, 115, 207) | |
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True Blue is a tone of blue deeper than powder blue and lighter than royal blue that was developed by the UCLA Athletic Department and Adidas to be the color for all of UCLA's athletic teams starting in the 2003–2004 school year. Previously, the football team had worn powder blue while the basketball team wore royal blue and fan merchandise spanned many shades of blue. The UCLA Marching Band incorporated True Blue into its previous navy blue uniforms in 2007.
True Blue used by UCLA Athletics is different from UCLA Blue adopted by the school's academic and administrative units. Distinguishing between academic and institutional graphic identities is common at major universities.
True Blue is Pantone Matching System color 285 C, which is 0073CF in hex. The color True Blue is a deep tone of azure.
The color of the frame holding the Victory Bell is painted True Blue when UCLA is in possession of the bell after a football victory over the USC Trojans.