Lee Kang-in is playing, but Paris Saint-Germain (PSG) is calling the Lunar New Year "Chinese New Year" and drawing public anger from Korean fans.
On the 11th, PSG released a Chinese-style special edition uniform through its official SNS channel. At the same time, he explained, "Special Chinese New Year Printed Uniforms can be purchased on the official website."
The issue is that the word 'Chinese New Year' was published. Lunar New Year refers to January 1 of the lunar calendar, the beginning of a lunar year. Although the solar calendar was implemented after the Eulmi Reform in 1896, confusion continued, and conventional customs continued to be maintained, and from 1985, January 1 of the lunar calendar was designated as a national holiday, and from 1989, January 1 of the lunar calendar was designated as a Lunar New Year and a three-day holiday period was set.
There are two main English words that express Lunar New Year. One is 'Lunar new year' and the other is 'Business new year'. The biggest difference between the two words depends on whether they are calculated by Islamic calendar or Chinese constitutional calendar.
January 1st of the solar calendar originated from the Gregorian calendar. Even so, we do not call January 1st of the solar calendar the Gregory New Year. Likewise, even if the constitutional calendar was promulgated in China, there is no reason to call it the Chinese New Year. Chinese people call it the Chinese New Year, but if they call it the Chinese New Year in other countries, it is hard to avoid criticism that Chinese ideology has been included.
However, PSG is expanding its marketing market in East Asia through Lee Kang-in. Lee has already brought several commercial gains to PSG. "Lee Kang-in's uniform sales are slightly ahead of that of Kylian Mbappe," Abdelah Bulma, a reporter at RTLSport in France, reported in October last year.
It is a success for Asian marketing." Sports Kida said, "Lee Kang-in's strong uniform sales seem to be due to the support of the Asian soccer community. Lee Kang-in is considered the next generation star in Asia and can succeed Son Heung-min of the same nationality. Nevertheless, I was surprised to see Lee beat Mbappe in uniform sales."
That's why it's unfortunate that it was posted as 'Chinese New Year'. Some fans responded to the word, "There are still many things PSG doesn't know," "Tottenham and FC Bayern Munich all said Lunar New Year, but only psg said Chinese New Year," and "It's an Asian Lunar New Year." 토토사이트