Light and Wonder and Ascentic Gaming launched their first live game show of the year, launching 7's on Fire Live, which offers a unique player experience within the live casino vertical.
This important milestone is the first authentic gaming show to leverage Light & Wonder IP in the European market, with a popular 7's on Fire franchise element incorporated into gameplay.
The UK launch of 7's at FireLive will be available exclusively for Light & Wonder's long-term partner Sky Betting and Gaming across the Sky Vegas and Sky Bingo brands over a two-week period, with a wider network of operators scheduled to roll out in the future.
Fire Live's 7's, which offers a variety of ways to win, allows players to bet on both fruit symbols and numbers. This game show is shaped by evolving player preferences and market trends. Filled with fast-paced action and excitement at every stage, it offers players a potential maximum return of more than 10,000 times the initial bet.
In Fire Live, players of 7 can bet on symbols according to their pay table and bet up to 500 times based on symbol frequency. Players can also multiply the symbol multiplier value by which they can bet on a number and bet up to 777 times when the ball lands on a lucky number. If the winning number matches the winning symbol, the player will triple the symbol victory. When the bonus round appears, the experience is further enhanced, multiplying every win by up to seven times.
Jonas Delin, CEO and founder of Authentic Gaming, said, "Introducing 7's to Fire Live is an exciting moment for us to showcase our efforts to deliver innovative experiences to the live casino sector." "By combining Light & Wonder's very popular top IP with our ambitious development capabilities, we look forward to a strong response from British players who will appreciate the alternative gameplay on offer
Ascentic Gaming's latest live casino product represents its ambition to develop new concepts for the industry. It plans to leverage additional IPs owned by Light and Wonder for future game show launches, including the legendary Rainbow Rich franchise.
"7's on Fire LIVE beautifully illustrates why Light & Wonder entered the live casino sector through its acquisition of Ascentic Gaming," said Dylan Slaney, CEO of iGaming at Light & Wonder. "Live game shows not only bring new life to one of the most popular IPs, but they also give us the competitiveness to deliver exciting new experiences that we've never seen in the industry. We are very excited to unveil more of these game show collaborations in the near future." 바다이야기