Buzz Bingo, the UK's largest retail bingo chain and operator of the multi-award award-winning BuzzBingo.com brand, has strengthened its partnership with Future Anthem by initiating real-time personalization across its operations through its flagship Amp AI.
This new chapter in a long-standing relationship sees Buzz Bingo capitalize on advanced personalization using Anthem's deep AI model that drives automation of the player experience and provides AI on a scale not previously seen in the bingo industry.
Buzz Bingo's integration includes an advanced game lobby recommendation system that allows you to personalize content suggestions for all players in all categories and break down different stages of the player lifecycle by one-on-one. This is achieved through an AI model that deeply understands player preferences by categorizing their importance and preferences by game sessions across important moments of the player's journey.
Future Anthem's Amplifier AI leverages fine-grained spin data to advance advanced understanding of player behavior, enabling operators to significantly improve the player experience in real time. Integration of the product has been shown to improve session engagement and increase operator revenue and conversion for both new and returning players.
Buzz Bingo will also use Anthem's real-time decision model to accurately predict the likelihood of player termination before invoking bonuses and encouraging proper interaction to help players maintain their enjoyment with an enhanced gaming experience. Buzz Bingo's commitment to player safety means that Future Anthem will work with player monitoring to ensure that customers identified as at-risk are kept safe by limiting them from receiving bonuses.
David Swain, Head of Slots & Games Products at Buzz Bingo, said, "Real-time personalization is a game-changing innovation that will help us substantially improve the way we interact with our players and improve our retention. We're excited to work with Future Anthem, a true leader in the field, when it comes to utilizing technology and AI to leverage data." 바카라사이트 순위
Chris Conroy, chief data officer for Future Nation, added, "Integrating Amp AI into the day-to-day operations of Buzz Bingo not only underscores the importance of real-time personalization, but also demonstrates that operators must embrace AI and its ever-growing capabilities to succeed and grow in super-competitive markets."