E-commerce is very widespread all over the world. The desire to sell goods online is a healthy desire and ambition and not just for wealth. However, since e-commerce is so widespread, your competition will be just as tough, and you will probably have to compete with giants like Amazon, and even smaller stores can challenge you.
E-commerce makes you a top-notch entrepreneur, especially when you have an expert business consultant by your side; But this is not enough. If your online store does not appear on the first page of Google results, خرید بک لینک قوی it will never grow. That is why e-commerce and SEO are closely related and we have prepared this e-commerce SEO guide for you.
1. Find keywords that drive sales
Keywords are the essence of the story. Where are you looking for keywords? Search for the names of the products you are selling and their categories. Each keyword must have two attributes:
Attract potential customers like a magnet.
Give you a good opportunity to outperform your competitors.
Obviously, not all keywords are appropriate for a particular task. Some of them are too short and vague to attract the users you need (for example, buyers). Smart SEOs rely on keywords that are specific and searchable enough on Google that they can attract a lot of visitors to your site. These great keywords are called "long time".
Where can you find long-lasting keywords?
The first place to look is WebCEO’s Keyword Suggestions tool. Just type your ideas for the keywords to see how much they search. The more these words are searched, the better. مشاوره حرفه ای سئو The tool also displays a list of keywords similar to your keywords. You can even find a list of searched keywords whose lexical roots are similar to your words. From these keywords, choose the ones that best fit your goals.
Keyword search sites such as Soovle and AnswerThePublic offer long-form keyword types, although they do not measure how well users are searching.
Big competing sites like Amazon and Shapifa are e-commerce giants; Because they have the most audience and people search for their products on their sites more than any other company. For this reason, you can type the word you want in their search bar and see the phrases that are provided to you based on the phrases typed by customers before buying. For example, suppose you sell pillows on your site. Go to the Amazon site and type the word pillow in the search bar and see the results!
Once you have a list of keywords, it is time to optimize your site. Use keywords in these places to get high rankings for your pages:
URLs
Title tags
Main description tags
Header tags H1-H4
ALT image captions and tags
Product Description
Make sure your site pages have these places! If search engines are unable to scan them for keywords, these pages will be at the bottom of search results and will be lost.
Also, pay special attention to the product description section. If you want these descriptions to appear in search results, they must be unique. If they are not unique, Google will filter them. The description should also include words and terms that are often used in the context of your page (ie what you are selling). Lastly, write the product description in a way that convinces the site visitor to buy it after reading it.
2. Link your store pages together
To say that e-commerce sites love a lot of pages is an understatement. For example, product selection on the Amazon site is done from hundreds of millions of products. For this reason, خرید بک لینک با کیفیت online stores should be able to search very easily, otherwise customers will find another and easier place to shop. If you want to make your site easier to find and use, its pages need to be linked together as efficiently as possible.
The structure of most e-commerce sites is as follows: Home -> Product Category -> Subcategory -> Product. A general rule of thumb is that the "link spacing" between two specific pages should not exceed three clicks, and the example we gave in the structure of an e-commerce site follows this rule (even if you do not have a subset, it is better). By following these tips, you can make your online store easier to use:
Put a link on each page to return to the main page. The best place to put a link is in the store logo at the top of each page. The ALT logo is the most important link back to the main page.
Create a search bar. Online stores make the most of search bars, which direct customers to different menus, and users can quickly and easily access product categories.
Use the category bar. This takes up little space and helps users not get lost on your site.
Do not use pagination. Many online stores are paginated and this is often done automatically by the site building platform. However, it is not the most suitable option for users; Because in this method, loading new pages takes a long time. Instead, create a "More Items" button that allows the user to see more products on the same page. This option is better than scrolling through.
You also have a problem with products that are out of stock. Do not delete the page related to these products; Because they are still useful. One way is to redirect the user from these pages to the main category of that product or to the page of similar products. Another way is to leave a message on these pages to convince the user to continue searching the site. Using the same type of content is also useful for the 404 error page of the site.
3. Upgrade your site to Schema
No e-commerce SEO strategy can be implemented without structured data. If you are not familiar with structured data and how to introduce it to Google, do some research. Why is this data so important? Because structured data helps Google better understand the content of web pages. When a page is marked with an schema, Google can display more information about it in search results, which is very useful for potential customers. Users click on bookmarked pages more than regular pages; بک لینک pbnTherefore, I recommend that you learn how to use structured data. Using Schema is especially important on an e-commerce site; Because it shows customer feedback in search results and convinces users about the quality of your products.
4. Secure your online store
How important is online security? You've probably heard about the Facebook scandal and the leaking of its users' private information. Incidents like this are catastrophic for all parties involved: when users' sensitive information falls into the wrong hands, they are put at risk, and it may not be possible to restore the reputation and stock value of that website. Take online security seriously.
Customers need to feel safe when using your website. Secure it for users as much as possible. There are several ways you can secure your website:
Move the site to HTTPS. If you have not done this before and your site is still on HTTP, you should do so as soon as possible. Security is not the only reason for this: when browsers display a page with the HTTP protocol, they place an "insecure" sign next to its URL bar. Users see this sign and prefer to leave the page until their information is compromised.
Use a content transfer network. Many data networks (CDNs) take precautions against threats such as cyber attacks and server crashes. Many of them, but not all of them! Be sure to choose the safest data network you can afford.
Keep your plugins up to date. If you use plugins on your site, you should update them as soon as new versions are released. This is because older versions of the plugin are vulnerable and hackers may be able to access your site. Of course, this does not mean that updated versions are not lacking; But because hackers are not yet aware of their weaknesses, they are safer.
5. List the pages of your eCommerce site
One of the worst mistakes you can make is not checking the indexing of your site pages on Google. If your site pages are not listed in Google, they will not appear in search results; سئو off pageThis means that customers will not be able to find you online and all the work you have done on your site will be wasted. Make sure that this never happens to you by preparing a sitemap for your store and submitting it to Google.
Here is a very important point: a sitemap can list up to 50,000 pages. Not surprisingly, some e-commerce sites go beyond that. If your site has more than 50,000 pages, you need to create multiple sitemaps to be able to list them all.
6. Simplify the use of your online store on mobile
Most searches are done on the mobile Internet, and now that Google is paying more attention to the list of mobile search results, this issue has been reinforced. What effect does this have on the SEO of e-commerce sites? If your online store is not designed for mobile and only works on the desktop, you will lose a huge amount of customers. What do you need to do to keep them on your site?
Use a fitter design. A website designed this way automatically resizes page elements to fit any display.
Use large, legible pens. Zooming in and out on a mobile screen is easy; But it wastes the user time to see the main content.
Use negative space. The smaller the screen, the worse the cluttered pages will look. Shorter paragraphs are easier to read, and leaving space between page elements prevents the user from clicking the wrong button or checkbox.
Do not use annoying elements of page filling. These include ads, banners, and pop-ups that cover a large portion of the page and make the site unusable. If you need these elements, they should be small and easy to close. Some of the annoying elements are warning about the content of the site, verifying the age of the user and using cookies.
Make sure the redirection from the mobile site to the desktop works properly. If the mobile version of your site is separate on the URL, be careful when designing a redirect between the mobile and desktop sites. A desktop web page should always be easily redirected to its equivalent mobile page, and vice versa.
Speed up site opening time. They like it when you do not leave users waiting. If you improve the speed of your website, خرید بک لینک و رپورتاژ they will be more enthusiastic about your site and become your customer. Page opening time also affects site ranking.
7. Launch a blog on your site
A good e-commerce site sells its products quickly. It will not work if the page spends its time convincing the visitor to buy. Visitors prefer to buy only what they want and go. For this reason,خرید بک لینک دائمی it is better to put long product descriptions on pages that do not directly involve sales. This part of online store SEO is more suitable for blogging.
A blog post with interesting and valuable information can be a rich source of traffic, especially when written by a marketer who knows how to sell his product. Social media can also enhance this effect, so enable the post sharing button.
8. Create links to access your online store
In addition to increasing the ranking of your website, link building has other benefits as well. Backlinks draw users to your site from other sites. They also help you increase the authority and reputation of your store; Of course, only if they are quality backlinks. What do you need to do to get these links?
Clear method. Create valuable content on your website. Google's goal is to make it easier to access the best content; So only this type of content gets the most backlinks. When designing your site pages, give special value to users and have a good start. An example of valuable content on an e-commerce site is a discount or training offer.
Powerful method. Share your content on social media. Although links created on social platforms are usually not licensed; But their traffic is very high and this increases the likelihood of them turning into your backlinks on other sites. Social media accounts for 30% of Internet users. Pay attention to this number and use this advantage.
Simple method. See who links to your competitors' site and look for new opportunities there. خرید رپورتاژ قوی With tools like moz.com, you can get a complete list of your competitors' backup links.
Specialized method. Help reporters write articles. E-commerce, business and online shopping are popular topics and you can mention your site in some of them. Subscribe to HARO and similar websites and find the reporters you need.
Friendly approach. Find items that your store mentions without providing a link. If you find something that only mentions your name, contact the author and ask him or her to include a link to your site.
The real way. Put your listings in business directories. In this way, your store is no longer just a website on the Internet, but a real place that customers can enter. You definitely want your store to be easily accessible online and this is where business directories come in handy. Make a list in Google My Business and other directories related to your field of work. Local activity can draw a very large market of online shoppers to your site, even if they do not care where the products come from.
9. Check your site for errors
If there is a specialized market that you do not want to disappoint its users at all, it is definitely the e-commerce market. Site errors can cripple your business or even hurt your customers financially. بک لینک ارزان A website has many responsibilities! Fix any technical issues as soon as you see them.
10. Control the ranking and traffic of your site
Since you have already done a lot of SEO for your online store, you have no excuse to stop in the middle. Aren't you curious to know how good your performance has been? Your rank may have improved; But this rating is variable. Every seasoned SEO knows that he has to constantly check the site ranking.
Why do you check your site ranking at all? One reason is to feel proud. Sometimes you have to expect your rank to drop. This can happen many times. A drop in rank is a sign of doubling SEO. In the worst case, Google may penalize you. بک لینک سایتSo take a few minutes to review your site at least once a week.
A great suggestion: Turn your site into a buyer like a natural traffic professional
You now have high rankings in search engines and have driven visitor traffic to your site. What is the next step? You need to engage visitors on the site and turn them into buyers. Otherwise, people just come and go, and Google thinks your site is not relevant enough to the questions that people are naturally drawn to.
The best way to engage visitors and prevent them from leaving the site quickly is to use online chat software on the site.