Founder Tony Neary | Website Traction.com | |
Industry Graphic Design, Branding Agency Founded March 1, 2007 (2007-03-01) Headquarters Cincinnati, Ohio, United States of America Key people Richard Groot (Owner)
Becca Birckhead (Accounts Manager)
Tina Goorhouse (Production)
Katherine Monasterio (Wordsmith)
Candy Niemeyer (Interactive)
Ben Steinbrunner (Interactive)
Emily Webb (Interactive) | ||
Traction is a branding agency located in Cincinnati, Ohio. They produced identity development work for a variety of local, national, and international brands.
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History
Anthony "Tony" James Neary, a designer and illustrator, founded Traction in March 2007. The first year, the 400-square-foot office in the Over-the-Rhine region of Cincinnati often went without overhead lights to keep energy costs down. Neary’s first big project with Traction was rebranding the Enjoy the Arts campaign, which garnered much local attention for its ability to be a “living brand” while promoting the arts in Cincinnati. In 2014, Neary sold the business to partner Richard Groot.
Organization
Traction moved to their most recent location on Race Street in Cincinnati, Ohio in 2008, and had developed brand design for some of the world’s most successful and influential businesses. Traction’s identity development portfolio includes the NBA, NFL, NASCAR, the National Baseball Hall of Fame and Museum, the UIFL, downtown Cincinnati festivals like Oktoberfest Zinzinnati and Taste of Cincinnati, and much more. They developed branding for almost every team in the Ultimate Indoor Football League, created packaging design for the Kroger Company, and had worked on a number of projects for Procter & Gamble.
Awards & Recognition
In 2011, the Cincinnati USA Regional Chamber of Commerce named Traction the Emerging Business of the Year. The honor is awarded annually to small businesses operational five years or less as part of the Chamber’s annual Small Business Excellence Awards.
In the past, Traction has been featured on TheDieline.com (the definitive guide to excellence in package design), and in the Cincinnati Business Courier. Their designs have appeared in 5 of the 7 volumes of Logo Lounge (the world’s premier logo publication). Tony Neary, on behalf of Traction, was a featured speaker in Cincinnati Mayor Mark Mallory’s Shop 52 Series on running a small business.