Girish Mahajan (Editor)

Total (breakfast cereal)

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Total is a range of breakfast cereals made by General Mills for the United States market. It consists of whole grain wheat flakes. Some varieties of Total supply 100% of the US Department of Agriculture's (USDA) recommended daily allowance for each of the following different vitamins and dietary minerals: vitamin C, calcium, iron, vitamin E, thiamin, riboflavin, niacin, vitamin B6, folic acid, vitamin B12, pantothenic acid and zinc. The cereal was launched in 1961.

Varieties of Total are:

  • Total
  • Total Raisin Bran
  • Total Cranberry Crunch
  • Total Whole Grain
  • Total Cinnamon Crunch
  • Total Blueberry Pomegranate (note: does not contain actual blueberries or pomegranate)

    • These varieties provide different amounts of vitamins and minerals than regular Total. For example, Raisin Bran does not provide vitamin C.

    Discontinued varieties include:

  • Total Oatmeal
  • Total Corn Flakes
  • Brown Sugar & Oat Total
  • Total Protein

    • Marketing slogans

    Marketing slogans for Total have included:

  • "The Big G Vitamin Cereal" (1960s)
  • "One Bowl, 100%" (typically shown with commercials showing people having to eat a whole stack of bowls of other cereals to get the same 100% nutritional value)
  • "100 Calories. 100%."
  • "Are you getting 100%?"

    • References

    Total (breakfast cereal) Wikipedia
    (Text) CC BY-SA