Girish Mahajan (Editor)

Tomato Bank

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Type
  
Private

Website
  
www.tomatobank.com

Products
  
Banking

Parent organization
  
TFC Holding Co

Tomato Bank comimgthumbwwwtomatobankcojpjpg

Key people
  
David Pontifes, SVP Senior Deputy Administrator =Li Chen Herman - President industry = Finance and Insurance

Revenue
  
N/A (Asset = $ 374.749 million) Return on assets = 1.7 Return on equity = 13.46

Stock price
  
8542 (TYO) JP¥ 1,575 -21.00 (-1.32%)31 Mar, 3:00 PM GMT+9 - Disclaimer

Headquarters
  
Alhambra, California, United States

Founded
  
9 November 1931, Alhambra, California, United States

Subsidiaries
  
Tomato Bank, Ltd., Asset Management Arm, Tomato Bank Ltd., ESOP, Tomato Card Co., Ltd.

lm Tomato Bank (宏基銀行), more commonly known as TomatoBank, is an overseas Chinese bank in the United States. Headquartered in Alhambra, California, with branch offices in Cerritos, California, Diamond Bar, California, Industry, California, and West Los Angeles, Los Angeles, California, this privately held community bank was first established on September 29, 2000.

The bank was established to serve the local Chinese community, but unlike those traditional overseas Chinese banks in the United States established earlier, a significant portion of the Tomato Bank clientele are wealthy Chinese immigrants either engaged in international trade and real estate business, or professionals.

Another unique feature of the bank is that unlike other banks, the founder, and former chairman, and CEO of this bank is a physician instead of a businessperson. However, Dr. Stephen Liu does have managerial training in that he has earned a master's degree in healthcare management from University of California, Los Angeles after gaining his doctor of medicine (M.D.) degree from the medical school of University of Southern California. Dr. Liu's experience in banking included being a member of the board of American International Bank.

The bank originally adopted several names, including InterBusiness Bank, Inter Business Bank, Tomato Bank, and Acer Bank. However, customer surveys revealed that the name Tomato Bank was most popular, partially because it was easy to remember. As explained by the former Chairman and CEO, Dr. Stephen Liu, at a business reception in mid-2006:

"It is an attractive brand name that brings to mind images of growth, multi-culture and health, all characteristics that represent who we are and what we strive to achieve. But most importantly, it is a brand that is recognizable and hard to forget. If there can be an Apple Computer - why not a Tomatobank? Try to forget it. You can't!"

The name proved to be unique because other Chinese businesses rarely adopt such unusual names, so that other Chinese merchants would not have to worry about confusing the bank with other businesses.

The bank was acquired by Royal Business Bank in February 2016.

References

Tomato Bank Wikipedia