Product type Confectionery Introduced 1992 | Owner Cadbury Discontinued 2016 | |
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Tagline The wafer break with a layer of Flake | ||
Time Out was a brand of chocolate bar currently manufactured by Cadbury Ireland. It was introduced in the United Kingdom and Ireland in 1992, followed by Australia and New Zealand in 1995. Mainly sold in pairs, it consists of a ripple of milk chocolate between two wafers, smothered in Dairy Milk milk chocolate. The bar was originally sold under the slogan "the wafer break with a layer of Flake".
Contents
History
In Europe, Time Out was available for the Irish and UK markets and is produced by Cadbury Ireland. It was given a new look in 2010 with lighter blue packaging and was given a new slogan, "Everyone needs some Time Out". However the new lighter blue colour proved to be unpopular with customers and so a few months later its colour was reverted to the previously used dark blue shade.
The bar was also available in Australia, New Zealand, New York City, Japan, Canada and South Africa
When Time Out was first introduced, it was a substantial snack (about 25 grams), then suddenly it was down-sized to 20.5g. The newly released single-finger bar has now shrunk down to 16g before it was discontinued.
The current main twin finger bar has a combined weight of 32g (40g for Australia and New Zealand) and is suitable for vegetarians.
In February 2015, the company announced that production of Time Out would be transferred from Ireland to Poland. Sales of Time Out had been in decline for several years.
Discontinuations
As of 2016, Time Out has been discontinued in Australia, New Zealand , New York City , Japan , Canada , South Africa, Ireland , Poland and the United Kingdom due to poor sales.