Frequency 107.2 MHz Format Adult Contemporary | First air date 12 September 2005 Owner UTV Radio | |
Broadcast area | ||
107.2 The Wyre was a local commercial radio station serving Kidderminster, Bewdley, Stourport-on-Severn, Stourbridge and Bromsgrove. The station was owned by MNA Broadcasting but was sold to UTV Media and merged on Monday 26 March 2012 with The Severn and 107.7 The Wolf to form Signal 107, a station also serving the Wolverhampton, Shropshire and north Worcestershire area.
History
Originally launched in September 2005 by the Midlands News Association (MNA Broadcasting). After 3 years, The Wyre gained permission from OFCOM to leave its Kidderminster studios and co-locate with Telford FM in Shropshire.
On 3 February 2012 The Wyre, together with sister station The Severn, were acquired by UTV Media. Live programming ended on the same day on both stations. The station was rebranded as Signal 107 at midday on Monday 26 March 2012 and merged with The Severn & 107.7 The Wolf.