The Touch (radio network)

The Touch is a 24-hour music format produced by Westwood One. It draws an adult audience between the ages of 25-49 with an Urban Adult Contemporary format since its inception by Satellite Music Network in 1972.

In January 2010, Citadel Broadcasting rebranded this network as MyFavStation, but a month later, it was reverted to its original legacy branding. That same month, veteran R&B radio announcer, Ron "The Nighttime Dog" Chavis, was brought in to host the seven night per week evening slot vacated by R&B crooner Brian McKnight.