Launched May 29, 2013 Website The Rural Channel Motto Canada's Country View | Owned by Ag-Com Productions Broadcast area National Founded 2013 | |
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Headquarters Emerald Park, Saskatchewan | ||
The Rural Channel (TRC) is a Canadian English language Category B specialty channel broadcasting rural lifestyle programming with a particular emphasis on agriculture and equine programming.
The channel is owned by Ag-Com Productions and launched on May 29, 2013.
History
On August 13, 2008 Ag-Com Productions Inc. was granted approval from the Canadian Radio-television and Telecommunications Commission (CRTC) to launch The Rural Channel, described at the time of license as a "national, English-language Category 2 specialty programming service devoted to serving the interests and needs of individuals and families living outside of major cities in smaller and rural communities across Canada, with a focus on the agriculture industry."
The channel launched on May 29, 2013 exclusively on Shaw Direct. A few weeks later in June, the channel launched a high definition channel simulcasting the standard definition feed on EastLink.