Neha Patil (Editor)

The Richards Group

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Industry
  
Advertising

Founder
  
Stan Richards

Type of business
  
Private

Website
  
www.richards.com

Founded
  
1976

The Richards Group httpspbstwimgcomprofileimages5579676964493

Key people
  
Stan Richards, Founder and Creative Director

Headquarters
  
Dallas, Texas, United States

Profiles

The Richards Group is an American advertising agency. It is the largest independently owned agency in the country. Working with founder Stan Richards, there are 35 creative group heads.

Based in Dallas, Texas, The Richards Group reports annual billings above $1 billion. Memorable work includes the Chick-fil-A Cows ("Eat Mor Chikin"), and the Motel 6 campaign featuring Tom Bodett.

Major clients include or have included Fruit of the Loom, The Home Depot, Sub-Zero/Wolf, and Zales. The agency handles advertising, public relations, and promotions for dozens of clients nationwide, in addition to sports/entertainment marketing for colleges and universities. Partial list of clients:

  • Dr Pepper Snapple Group
  • GameStop
  • MD Anderson Cancer Center
  • Ram Trucks
  • Sub-Zero
  • The Home Depot
  • The Salvation Army
  • MetroPCS
  • Motel 6
  • Orkin
  • TXU Energy
  • PatrĂ³n
  • QuikTrip
  • The Richards Group is associated by common ownership with Houston advertising agency Richards/Carlberg. In 2014, a $10 million fundraising campaign was completed to rededicate the advertising and public relations department at the University of Texas at Austin, naming it the Stan Richards School of Advertising and Public Relations.

    History

    Key Dates:

    1953: Stan Richards begins doing freelance design work in Dallas.

    1976: Company becomes a full-service advertising agency.

    1986: Motel 6 is signed as a client.

    References

    The Richards Group Wikipedia


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