The Rainmaker Institute is a Phoenix-based company that develops the marketing plans of small and boutique law firms. The CEO of the Institute is Stephen Fairley, who founded the firm and had previously founded the Chicago consulting firm Today's Leadership Coaching and the Business Building Center. The Rainmaker Institute was born out of his business strategy seminars for lawyers. The Institute focuses on small and boutique law firms, as well as trends related to them including the modern move from the generalist lawyer to the specialist lawyer.
Marketing strategies employed by the firm include social media marketing, the inefficiency of traditional marketing in the case of smaller firms, economic flexibility, and branding. The institute provides advice to lawyers and small law firms on how to increase the amount of high value clients they have on their client lists. This advice includes asking for referrals as well as implementing an official referral process for clients and the best treatment of leads coming from legal marketing. The institute also advises law firms and businesses about the hiring of new employees.