Type Private Founded 2000 | Founder Shoba Purushothaman Parent organization Definition 6 | |
Number of locations New York, United States
Atlanta, United States
Chicago, United States
Denver, United States
San Francisco, United States
Los Angeles, United States
Washington D.C., United States
Ahmedabad, India
Mumbai, India
London, United Kingdom
Munich, Germany
Beijing, China Key people Nick Abramovich, president and CEO Website www.synapticdigital.com,
www.thenewsmarket.com Headquarters New York City, New York, United States Locations New York City, United States of America, Atlanta Profiles | ||
The company combines a video distribution platform and an embeddable, web-based streaming video player to support the marketing efforts of global brands, organizations, and agencies including NATO, Panasonic, UNICEF, adidas, Intel, Rolls-Royce, and Roche.
thenewsmarket.com site is used by more than 30,000 media outlets in over 190 countries to access, preview and order free broadcast-quality video and other multimedia content for use in their programming.
Synaptic Digital's investors include Apax Partners, Battery Ventures, Hearst Interactive Media, and Softbank Capital.
Recent news
In September 2012, TheNewsMarket was acquired by Definition 6, a 15-year-old digital marketing agency based out of Atlanta, GA.
In July 2009, TheNewsMarket announced that it would acquire Medialink Worldwide. The deal was completed in September 2009. This combines The NewsMarket’s digital video distribution platform with Medialink’s professional services and production capabilities to create a complete video solution. In April 2010, The NewsMarket and Medialink rebranded as Synaptic Digital. The company continues to power www.thenewsmarket.com.