Girish Mahajan (Editor)

The NPD Group

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Industry
  
Market research

Headquarters
  
United States of America

CEO
  
Karyn Schoenbart

CFO
  
Tom Lynch

Website
  
www.npd.com

Founded
  
1966

Formerly called
  
National Purchase Diary

Chief innovation officer
  
Steve Coffey

The NPD Group httpswwwnpdcomwpswcmconnectnpd669fa3c3b

Key people
  
Tod Johnson (CEO) Karyn Schoenbart (President)

Services
  
market information, tracking, analytic, and advisory services

Group president
  
Jeremy Allen, Tim Bush (Americas Commercial Businesses), Michel Maury (Europe, Asia), George Terhanian

Profiles

The NPD Group, Inc. (NPD; formerly National Purchase Diary) is a market research company. The NPD Group operates in 20 countries, interviews 12 million consumers a year, and monitors consumer purchase data from over 165,000 stores. It ranks among the top 25 market research companies in the independent Honomichl Top 50 report. In 2013, NPD ranked as the 9th largest market research company in the world, according to this report.

NPD was founded in 1966. Its services include providing market information and advisory services to companies. In 1984 the company launched its first retail tracking service for toys and has launched similar services in other industries and product categories since then. NPD uses sales data, such as checkout tracking from retailers and distributors as well as consumer-reported purchasing behavior, and offers consumer panel and retail sales tracking services, special reports, analytic solutions, and advisory services. Covered industries include automotive, beauty, consumer electronics, entertainment, fashion, food/foodservice, housewares, luxury, mobile, office supplies, sports equipment, technology (commercial technology, information technology, displays, solar), toys, and video games.

NPD also provides a service called VIP Voice that allows consumers to complete surveys about the products and services that they use.

NPD serves industries in The United States of America, Canada, Brazil, Mexico, Belgium, Spain, France, Germany, Italy, The Netherlands, Poland, Russia, Sweden, Turkey, The United Kingdom, China, Japan, South Korea, Australia, and New Zealand.

The NPD Group is headquartered in Port Washington, New York with offices across the United States, Asia, the United Kingdom, the European Union, and in Australia.

The company's Chief Executive Officer is Tod Johnson.

References

The NPD Group Wikipedia


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