The Inevitable (book)

Summary

According to Kelly, much of what will happen in the next thirty years is inevitable. The future will bring with it even more screens, tracking, and lack of privacy. In the book he outlines twelve trends that will forever change the ways in which we work, learn and communicate:

1. Becoming: Moving from fixed products to always upgrading services and subscriptions
2. Cognifying: Making everything much smarter using cheap powerful AI that we get from the cloud
3. Flowing: Depending on unstoppable streams in real-time for everything
4. Screening: Turning all surfaces into screens
5. Accessing: Shifting society from one where we own assets, to one where instead we will have access to services at all times.
6. Sharing: Collaboration at mass-scale. Kelly writes, “On my imaginary Sharing Meter Index we are still at 2 out of 10.”
7. Filtering: Harnessing intense personalization in order to anticipate our desires
8. Remixing: Unbundling existing products into their most primitive parts and then recombine in all possible ways
9. Interacting: Immersing ourselves inside our computers to maximize their engagement
10. Tracking: Employing total surveillance for the benefit of citizens and consumers
11. Questioning: Promoting good questions are far more valuable than good answers
12. Beginning: Constructing a planetary system connecting all humans and machines into a global matrix