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The General Electric Concert was a music series sponsored by General Electric and broadcast on the NBC Red Network beginning in 1931.
Featuring orchestral selections along with tenor Richard Crooks, the 30-minute program aired Sunday afternoon at 5:30pm in 1931-32. It moved to Sunday evenings at 9pm for the 1932-33 season.
As early as 1923, General Electric sponsored radio programs on WGY in Schenectady, New York. Walter Damrosch, a pioneer in the presentation of music on radio, conducted the orchestra for General Electric in the late 1920s and early 1930s on a program that was listed in newspapers as Damrosch's General Electric Concert.
References
The General Electric Concert Wikipedia(Text) CC BY-SA