'The Bottom Line' is a television chat show broadcast in Australia on Channel Nine. The show is a joint venture initiative between CPA Australia and a privately owned media company, evolution media group. The show is an interview based leadership discussion, hosted by CPA Chief Executive Alex Malley, aimed at producing an understanding of the lives of prominent leaders around the world. The show has had interviews with many eminent Australian and international leaders, such as Sir Michael Parkinson, Bryce Courtenay, Lord Jeffrey Archer, Ricky Ponting, Gabi Hollows, and Curtis Stone.
Contents
History
In 2009 evolution media group and CPA Australia joined forces to create The Bottom Line as a platform to bring together iconic leaders from around the globe and tell their stories. The Bottom Line website was launched to provide a broadcast channel for The Bottom Line web series and also provides an opportunity for viewers to see missed episodes, plus hosts behind the scenes interviews, galleries, and debates on education and leadership issues.
Web series
With a small pilot production budget five episodes were produced initially for The Bottom Line website featuring John Borghetti, Catriona Noble, Glenn A. Baker, Ann Sherry and Jack Matthews.
Season 1
Season 1 saw the transition from web based content to a television series. The series was broadcast on Channel Nine in 2013 (12 February – 7 April) and consisted of eight episodes, with feature interviews from Ita Buttrose, Dick Smith, Bryce Courtenay, David Gonski, Don Argus, Christine Nixon, Mark Tedeschi and The Hon Michael Kirby.
Season 2
Season two of The Bottom Line aired in 2013 (22 June – 31 August) on Channel Nine and consisted of 11 episodes, with feature interviews from Terri Irwin, Moira Kelly, Peter Cosgrove, Richard Goyder, Malcolm Turnbull, Lindy Camberlain-Creighton, James Morrison, Greg Rudd, Lindsay Fox, Peter Garrett and Cathy Freeman. It was for this series that The Bottom Line won the Gold Award for Best Integration and Brand Story Telling at the Asia Pacific Festival of Branded Content and Entertainment (BE). The 2013 season was also re-broadcast on Gem at 7:30pm on Thursdays.
Season 3
Season three of The Bottom Line aired on Channel Nine from 15 February 2014. The series ran for 24 weeks and included talent Ricky Ponting, Matthew Reilly, Curtis Stone, Gabi Hollows, Lord Jeffrey Archer, Warren Mundine, Mickey Arthur, Sir Michael Parkinson and more.