Terry's Chocolate Orange

Updated on Nov 25, 2024

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Owner Mondelēz International Introduced 1932		Markets Worldwide Product type Confectionery

Country Originally York, England. Now Jankowice, Poland Previous owners Terry'sKraft General FoodsKraft Foods

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Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at the Chocolate Works factory in York, England, and made by Mondelēz International since 2012.

Terry's Chocolate Orange Terry39s Chocolate Orange size shrunk by 10 but price remains the

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Development

The company opened the Art Deco-style factory The Chocolate Works in 1926, and began launching new products. These included the Desert Chocolate Apple (1926), Terry's All Gold (1931) and the Chocolate Orange (1932). At the onset of World War II, confectionery production was immediately halted. The factory was taken over by F. Hills and Sons of Manchester as a shadow factory, to manufacture and repair aircraft propeller blades. With the factory handed back to the company post-war, production was difficult due to continued rationing in the United Kingdom, and limited imports of raw cocoa. In 1954, production of the chocolate apple was phased out in favour of increased production of the chocolate orange.

Terry's Chocolate Orange Terry39s Chocolate Orange is now 10 smaller and people are outraged

In the North American market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.

Chocolate oranges appeared on the South Korean market in the GS25 chain of convenience stores in 2017.

Terry's Chocolate Orange Stop messing with Terry39s it39s mine Anger over 39shrinking39 of

Since 2005 and the closure of the Terry factory in York, Chocolate Orange products have been manufactured near Jankowice, Poland.

In 1979, Terry's launched the Chocolate Lemon, but it was withdrawn three years later.

Structure

Terry's Chocolate Orange Terry39s Chocolate Orange Milk Chocolate Box 157G Groceries Tesco

The Terry's Chocolate Orange comprises an orange-shaped ball of chocolate mixed with orange oil, divided into 20 segments, similar to a real orange, and wrapped in orange-skin patterned foil. When packaged, the segments are stuck together firmly in the centre; therefore, prior to unwrapping, the ball is traditionally tapped severely on a hard surface to cause the segments to separate from each other (dubbed "Tap and Unwrap" or "Whack and Unwrap").

Spin-offs

There have been a number of spin-off products, currently including:

Terry's Chocolate Orange httpsuploadwikimediaorgwikipediacommonsthu

Chocolate Orange bar: a bar of six segments, initially produced with smooth vertical segments (similar to a Toblerone bar), then, later, with textured segments that mimic the traditional orange shape.

Chocolate Orange minis: a bag of small segments

Chocolate Orange White Eggs: egg-shaped white-chocolate versions of Chocolate Orange that were available for one Easter

Segsations: individual segments of chocolate in different flavours, including: milk chocolate, puffed rice, honeycomb, cornflake, white chocolate and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.

Segsations Mini Eggs: individual foil-wrapped eggs of chocolate in same flavours as Segsations, for Easter

Chocolate Orange – Egg & Spoon: a milk chocolate egg filled with an orange fondant filling (similar to Cadbury's Creme Egg)

Advertising

Terry's Chocolate Orange A Gluten Free Grumble Terry39s Chocolate Orange Gluten Free By The Sea

The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around Christmas. At one time it was estimated that the Chocolate Orange was found in a tenth of British Christmas stockings. Actress Dawn French has fronted numerous campaigns for the brand, often in a posed scene of defending and hiding "her" Chocolate Orange from others. Famous marketing phrases include:

Tap it and unwrap it (since replaced with "whack and unwrap")

It's not Terry's, it's mine

Don't tap it... Whack it!

More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown theme tune). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".

Product range

Terry's Desert Chocolate Apple (1926–1954 precursor to the Orange)

Terry's Chocolate Lemon (short-lived 1979-1980s variant)

Terry's Chocolate Orange Dark (formerly 'Plain')

Terry's Chocolate Orange Snowball (white chocolate)

Terry's Chocolate Orange Mint (Discontinued 2012)

Terry's Chocolate Orange Toffee

Terry's Chocolate Orange Bars (chocolate bars)

Terry's Chocolate Orange Mini segments/Segsations (individually wrapped segments)

Terry's Chocolate Orange White Egg

Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)

Terry's Chocolate Orange Tangy

Terry's Chocolate Orange Cookies

Terry's Chocolate Orange Exploding Candy

Terry's Chocolate Orange Siesta

Terry's Chocolate Orange Hazelnut

Terry's Chocolate Orange Raspberry

Terry's Chocolate Orange White Chocolate Smasher

Terry's Chocolate Orange Toffee Crunch

Terry's Chocolate Orange Birthday Cake

Terry's Chocolate Orange Orange

Terry's Chocolate Orange Ice-Creams (currently sold as limited edition)

Changes to product weight in 2016

On 29 May 2016, the UK product size was reduced from 175g to 157g by changing the moulded shape of each segment to leave an air gap between each piece.

References

Terry's Chocolate Orange Wikipedia

(Text) CC BY-SA