| Mondelēz International|
| Originally York, England. Now Jankowice, Poland|
Kraft General Foods
Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at the Chocolate Works factory in York, England, and made by Mondelēz International since 2012.
Terry's Chocolate Orange Wikipedia
The company opened the Art Deco-style factory The Chocolate Works in 1926, and began launching new products. These included the Desert Chocolate Apple (1926), Terry's All Gold (1931) and the Chocolate Orange (1932). At the onset of World War II, confectionery production was immediately halted. The factory was taken over by F. Hills and Sons of Manchester as a shadow factory, to manufacture and repair aircraft propeller blades. With the factory handed back to the company post-war, production was difficult due to continued rationing in the United Kingdom, and limited imports of raw cocoa. In 1954, production of the chocolate apple was phased out in favour of increased production of the chocolate orange.
In the North American market, where it has had a variety of importers over the years, it was briefly sold as a Tobler (maker of the Toblerone) product.
Chocolate oranges appeared on the South Korean market in the GS25 chain of convenience stores in 2017.
Since 2005 and the closure of the Terry factory in York, Chocolate Orange products have been manufactured near Jankowice, Poland.
In 1979, Terry's launched the Chocolate Lemon, but it was withdrawn three years later.
The Terry's Chocolate Orange comprises an orange-shaped ball of chocolate mixed with orange oil, divided into 20 segments, similar to a real orange, and wrapped in orange-skin patterned foil. When packaged, the segments are stuck together firmly in the centre; therefore, prior to unwrapping, the ball is traditionally tapped severely on a hard surface to cause the segments to separate from each other (dubbed "Tap and Unwrap" or "Whack and Unwrap").
There have been a number of spin-off products, currently including:Chocolate Orange bar: a bar of six segments, initially produced with smooth vertical segments (similar to a Toblerone bar), then, later, with textured segments that mimic the traditional orange shape.
Chocolate Orange minis: a bag of small segments
Chocolate Orange White Eggs: egg-shaped white-chocolate versions of Chocolate Orange that were available for one Easter
Segsations: individual segments of chocolate in different flavours, including: milk chocolate, puffed rice, honeycomb, cornflake, white chocolate and a "double seg" of layered milk and dark chocolate, all flavoured with orange oil.
Segsations Mini Eggs: individual foil-wrapped eggs of chocolate in same flavours as Segsations, for Easter
Chocolate Orange – Egg & Spoon: a milk chocolate egg filled with an orange fondant filling (similar to Cadbury's Creme Egg)
The Chocolate Orange product is known for its unusual marketing, which is usually at its heaviest around Christmas. At one time it was estimated that the Chocolate Orange was found in a tenth of British Christmas stockings. Actress Dawn French has fronted numerous campaigns for the brand, often in a posed scene of defending and hiding "her" Chocolate Orange from others. Famous marketing phrases include:Tap it and unwrap it (since replaced with "whack and unwrap")
It's not Terry's, it's mine
Don't tap it... Whack it!
More recent advertisements (after the rebranding) do not feature French and contain the new slogan "Round but not round for long" (some include the Countdown theme tune). The newest advertising campaign in the United Kingdom features various situations in which people are trying to break the segments of their Terry's Chocolate Orange apart with the slogan "Smash it to pieces, love it to bits".Terry's Desert Chocolate Apple (1926–1954 precursor to the Orange)
Terry's Chocolate Lemon (short-lived 1979-1980s variant)
Terry's Chocolate Orange Dark (formerly 'Plain')
Terry's Chocolate Orange Snowball (white chocolate)
Terry's Chocolate Orange Mint (Discontinued 2012)
Terry's Chocolate Orange Toffee
Terry's Chocolate Orange Bars (chocolate bars)
Terry's Chocolate Orange Mini segments/Segsations (individually wrapped segments)
Terry's Chocolate Orange White Egg
Terry's Chocolate Orange Flavour Carte D'Or ice cream (no longer in production)
Terry's Chocolate Orange Tangy
Terry's Chocolate Orange Cookies
Terry's Chocolate Orange Exploding Candy
Terry's Chocolate Orange Siesta
Terry's Chocolate Orange Hazelnut
Terry's Chocolate Orange Raspberry
Terry's Chocolate Orange White Chocolate Smasher
Terry's Chocolate Orange Toffee Crunch
Terry's Chocolate Orange Birthday Cake
Terry's Chocolate Orange Orange
Terry's Chocolate Orange Ice-Creams (currently sold as limited edition)
On 29 May 2016, the UK product size was reduced from 175g to 157g by changing the moulded shape of each segment to leave an air gap between each piece.