Released 21 May 2013 Recorded 2012/13 Length 3:24 | Format Digital download Genre Pop Label School Boy
Interscope | |
"Take a Picture" is a song by Canadian recording artist Carly Rae Jepsen. It was released on 21 May 2013 as a digital download through School Boy and Interscope Records. The song was conceived thanks to a partnership with Coca-Cola.
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Background
Carly Rae Jepsen teamed up with Coca-Cola and American Idol to help her finish writing the song. She became the latest artist to become the face of Coke's Perfect Harmony program, which lets fans vote on their favorite lyrics for an original song, "Take a Picture". In an Interview with Billboard she describes the song as a romantic, "retro summer pop song" and wrote about three of her favorite summer themes that fans were able to vote for, "There's a few bits about being lazy, riding bikes – it'll be fun to see which ones people pick, even though I definitely have my own favorite" In addition to the lyrics, fans were able to help select everything from which instruments are featured on the song to the theme and effects of the performance to the backup dancers' wardrobe across eight weekly voting segments. Fans who voted would also be entered in a sweepstakes to win exclusive prizes like the Coca-Cola "American Idol" signature cup and speakers and one grand prize of a trip for two to see Jepsen perform on the "Idol" finale in Los Angeles.
Live performances
On 15 May 2013, Carly Rae Jepsen performed the song live during the Top 2 Performance Show on American singing competition series American Idol. The song was part of the setlist of The Summer Kiss Tour.
Commercial performance
The song debuted atop South Korea International Singles with 35,704 downloads.