Founder Marcel Knobil | ||
In each country that Superbrands operates in, it elects a Superbrands Council, which usually comprises industry experts and practitioners, which selects the top brands under various categories and awards them the status of "Superbrands".
Brands are invited to participate in the Superbrands project based on the following criteria: market dominance, longevity, goodwill, customer loyalty and market acceptancy.
Following is the list of Superbrands Council members from respective countries.
References
Superbrands Council Wikipedia(Text) CC BY-SA