Industry Travel magazine Founder Serena Guen Website suitcasemag.com | Founded 2012 Headquarters London, United Kingdom | |
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SUITCASE Magazine is a multimedia travel magazine, first published in 2012 by business woman and philanthropist Serena Guen. The magazine is available as a quarterly print magazine, iPad and iPhone app, and a daily updated travel website.
Contents
Each quarterly print volume features global travel destinations by theme such as, Rhythm, Myths & Legends, and Art.
Founder and CEO
Serena Guen founded SUITCASE Magazine during her final year at New York University. The world’s youngest media proprietor - Serena Guen’s work in publishing led to her listing in Forbes 30 Under 30, a Women of the Future Award for media and London Evening Standard 25 Under 25 Most Influential People nomination. She has been a member of the steering committee for UNICEF’s Next Generation London since 2014 and co-founded a charitable movement called #CookForSyria which raised money for UNICEF’s Syria appeal.
Concept
The philosophy of SUITCASE Magazine is to discover new and eclectic holiday destinations for modern travellers. The magazine launched a new era for the travel magazine, one which saw the rise in popularity for independent travel magazines, while traditional travel magazines were starting to wane. SUITCASE has also been credited for using models of varied races on its covers in a time where many magazines have been criticized for mainly using models of white ethnicity.
History
SUITCASE Magazine published a best-selling cookbook, Cook For Syria the Recipe Book in 2016. The cookbook raised money for UNICEF’s Syria appeal in London, Sydney and Melbourne. It was the only magazine authorised to conduct a photoshoot inside the World Cup 2014 Maracanã Stadium in Brazil – launching Volume 7 World Cup. In 2016, the magazine partnered with Rolex to create bespoke personalised guides to major cities, such as London, New York City, Berlin, Paris and Rome, which offer 3 day itineraries including what to do, where to eat and where to stay. One of SUITCASE’s videos, The Golden Age, was also featured as a staff pick (SP) on Vimeo for visual imaging and live 3D projection mapping.
Awards and Accolades
SUITCASE Magazine has won awards from Digital Magazine Awards - Magazine of The Year, where the judge’s comments were ‘It's classy and effortlessly cool. Great functionality, the ultimate multi-media digital magazine brand’; Travel Magazine of The Year, where the judge’s comments were ‘The sheer quality of the writing and classy photography lifts this mag to a higher level. Absolutely love this magazine, published by the new breed of publishers, who embrace a multi-media experience. This magazine deserves to win a wider audience’; AITO - Travel Writer of the Year for staff writers and contributors Emily Ames, Serena Guen, Maria Alafouzou and Hannah McKeand; and Awwwards - a nomination for best website.