SHE was founded in 2004 as an indie record label by Jerra Spence  to support girls in punk and alternative music. The first release was Jerra’s debut album, Play Like A Girl  which sold over 10,000 copies independently.
Sugar Hooker Entertainment's (S.H.E.) name is derived from a song (Sugar Hooker) about sugar obsession written by founder and health fanatic, Jerra Spence, “I’m a Sugar Hooker, hooked on sugar.” The sub-context message of the brand was to raise awareness about manipulative marketing towards women and girls and to encourage their interaction with their community and health.
In 2005, Sugar Hooker Entertainment (S.H.E.) expanded into a clothing company with clothes in boutiques nationally, internationally and in chain stores like Hot Topic, Up Against The Wall, and at events like the Vans Warped Tour  and The Rockstar Taste Of Chaos Tour . Their trademark designs encompass a theme of black, white, and pink.
The brand worked closely with cult icon artist, Fawn Gehweiler, who created a strong visual identity between girls, colors, and sweets. The brand made New York Post's Haute List in 2007 . SHE was a key influencer on many lifestyle brands aiming at the girl market at the time. The brand remained true to girls through mentorship, activism, and aggressive street marketing.
S.H.E. clothing has been worn by many celebrities including Hayley Williams of Paramore, Audrina Patridge, will.i.am of The Black Eyed Peas, Travis McCoy of Gym Class Heroes, Shar Jackson, and many more. S.H.E. clothing has also been featured on MTV's Celebrity Rap Superstar, CurrentTV, and Fuse TV.
S.H.E. enjoyed their own stage on the entire Vans Warped Tour in 2006 with female fronted bands The Dollyrots, TAT, and Jerra. This was the beginning of SHE's production company with related content for SHEtv .
S.H.E. has been featured in Bust Magazine, Alternative Press, SG Magazine, TokyoPop, Entrepreneur Magazine, Cosmo Girl, In-Style Magazinel and online feminist blog, The F! Bomb to name a few.
Fans of S.H.E. are called the SHE army .
The brand, sold mostly at Hot Topic stores included body care, backpacks, and clothing. 10,000 free compilation albums titled "Pirate This"  with artists Linda Strawberry, Jerra, Charlotte Sometimes, and Ore Ska Band were also distributed for back to school in September 2009.
SHEtv is a live, interactive video channel "for girls, by girls" in partnership with Stickam.com  providing relevant content about girl culture. The show went live in 2008 enjoying over 1.6 million viewers.
Past guests on SHEtv include: Serena Ryder, Meg and Dia, Charlotte Sometimes, Monique Powell, The Chelsea Girls, Carmen Electra, and Reid Speed. SHEtv has also shot live from various popular clubs in Los Angeles including The Roxy, Club Bang!, and The Viper Room as well as The Vans Warped 2007 and 2008.
Shows on SHEtv include"Bite Me" (a healthy cooking segment), "G.I.R.L. - Girls In Real Life" (a hosted reality talk show about today's girl culture), "SHEworld" (an all-girl themed, scripted variety show), and "SHEtv LIVE" (women in music - live from Los Angeles).
SHEtv first appeared on YouTube at Youtube.com/SugarHookerEnt in 2005 and then Official SHE Youtube Site
Currently, Jerra Spence keeps a casual blog about "Sugar Free Living" Jerra's Blog Site.
2004- SHE Records LaunchesJerra releases her album, Play Like A Girl, and heads out on independent tours throughout the US with two SHE T-shirt designs
2005 - Vans Warped Tour and SHE ClothingSHE launches SHE Clothing on the Vans Warped Tour 2005, Jerra performs throughout the tour Link To Article
SHE Army grows to 50,000 strong
2006 - SHEtv and Hot TopicSHE Clothing gains distribution in over 100 boutiques nationally, Hot Topic Stores nationwide, and selected international retailers
SHEtv uploads content on YouTube, laying the foundation for future SHEtv
SHE tours with The Vans Warped Tour with their own "SHE Tastemaker's Stage"
- artists who played the SHE Stage included Gym Class Heroes, Adair, The Dollyrots, Tat, Jerra, Angelo of Fishbone (Dr. Madvibes), and many moreSHE Army grows to 100,000 strong
2007 - SHEtv Live Partnership with Stickam.ComSugarhooker.com launches social networking site to include music, commerce, SHEtv and community
The Vans Warped Tour and SHE enjoy their third tour together (SHE is the first to stream live from Vans Warped Tour all summer long, bringing people online into the tour virtually)
SHE Clothing extends line to include accessories, bags, and body care
2008 - SHE-TV Live, A Teaspoon Of Sugar, Pirate This, Taste Of ChaosSHEtv joins Stickam.com to bring its "by girls, for girls" web channel to Stickam's home page weekly
Hot Topic features SHE Clothing for Back To School
SHE's "Pirate This" all-female music compilation CD hits Hot Topic stores nationwide
SHE joins Taste Of Chaos and grows the SHE army
A Teaspoon Of Sugar email blog makes its debut, featuring the best of girl culture
2009 - SHE Private Label + Expanding SHEtvSHE Clothing partners with influential clothing manufacturers to design clothing for many popular brands and major retail chains
SHEtv grows its number of live shows to encompass a variety of girl culture elements including DJs, bands, clubs, fashion, talk show, cooking, and variety show
2010- 2011 Blog and ConsultingJerra Spence starts her personal lifestyle blog focusing on sugar-free living
SHE consults with brands on their social networks, media content, marketing, lifestyle, and merchandising efforts