Founder Jerra Spence | ||
Headquarters Los Angeles, California Website | ||
Sugar Hooker Entertainment is an all girl, multi-platform, lifestyle brand from Los Angeles, CA.
Contents
Bio
SHE was founded in 2004 as an indie record label by Jerra Spence [1] to support girls in punk and alternative music. The first release was Jerra’s debut album, Play Like A Girl [2] which sold over 10,000 copies independently.
Sugar Hooker Entertainment's (S.H.E.) name is derived from a song (Sugar Hooker) about sugar obsession written by founder and health fanatic, Jerra Spence, “I’m a Sugar Hooker, hooked on sugar.” The sub-context message of the brand was to raise awareness about manipulative marketing towards women and girls and to encourage their interaction with their community and health.
In 2005, Sugar Hooker Entertainment (S.H.E.) expanded into a clothing company with clothes in boutiques nationally, internationally and in chain stores like Hot Topic, Up Against The Wall, and at events like the Vans Warped Tour [3] and The Rockstar Taste Of Chaos Tour [4]. Their trademark designs encompass a theme of black, white, and pink.
The brand worked closely with cult icon artist, Fawn Gehweiler, who created a strong visual identity between girls, colors, and sweets. The brand made New York Post's Haute List in 2007 [5]. SHE was a key influencer on many lifestyle brands aiming at the girl market at the time. The brand remained true to girls through mentorship, activism, and aggressive street marketing.
S.H.E. clothing has been worn by many celebrities including Hayley Williams of Paramore, Audrina Patridge, will.i.am of The Black Eyed Peas, Travis McCoy of Gym Class Heroes, Shar Jackson, and many more. S.H.E. clothing has also been featured on MTV's Celebrity Rap Superstar, CurrentTV, and Fuse TV.
S.H.E. enjoyed their own stage on the entire Vans Warped Tour in 2006 with female fronted bands The Dollyrots, TAT, and Jerra. This was the beginning of SHE's production company with related content for SHEtv [6].
S.H.E. has been featured in Bust Magazine, Alternative Press, SG Magazine, TokyoPop, Entrepreneur Magazine, Cosmo Girl, In-Style Magazinel and online feminist blog, The F! Bomb to name a few.
Fans of S.H.E. are called the SHE army [7].
The brand, sold mostly at Hot Topic stores included body care, backpacks, and clothing. 10,000 free compilation albums titled "Pirate This" [8] with artists Linda Strawberry, Jerra, Charlotte Sometimes, and Ore Ska Band were also distributed for back to school in September 2009.
SHEtv
SHEtv is a live, interactive video channel "for girls, by girls" in partnership with Stickam.com [9] providing relevant content about girl culture. The show went live in 2008 enjoying over 1.6 million viewers.
Past guests on SHEtv include: Serena Ryder, Meg and Dia, Charlotte Sometimes, Monique Powell, The Chelsea Girls, Carmen Electra, and Reid Speed. SHEtv has also shot live from various popular clubs in Los Angeles including The Roxy, Club Bang!, and The Viper Room as well as The Vans Warped 2007 and 2008.
Shows on SHEtv include"Bite Me" (a healthy cooking segment), "G.I.R.L. - Girls In Real Life" (a hosted reality talk show about today's girl culture), "SHEworld" (an all-girl themed, scripted variety show), and "SHEtv LIVE" (women in music - live from Los Angeles).
SHEtv first appeared on YouTube at Youtube.com/SugarHookerEnt in 2005 and then Official SHE Youtube Site
Sugar Free Lifestyle
Currently, Jerra Spence keeps a casual blog about "Sugar Free Living" Jerra's Blog Site.
SHE Timeline
2004- SHE Records Launches
2005 - Vans Warped Tour and SHE Clothing
2006 - SHEtv and Hot Topic
- artists who played the SHE Stage included Gym Class Heroes, Adair, The Dollyrots, Tat, Jerra, Angelo of Fishbone (Dr. Madvibes), and many more
2007 - SHEtv Live Partnership with Stickam.Com
2008 - SHE-TV Live, A Teaspoon Of Sugar, Pirate This, Taste Of Chaos
2009 - SHE Private Label + Expanding SHEtv
2010- 2011 Blog and Consulting