"Sugar Daddy" is the 17th episode in the third season, and the 58th episode overall, of the American dramedy series Ugly Betty, which aired on March 5, 2009. The episode was written by Brian Tanen and directed by David Warren.
As the day begins, It looks like the events in the wake of Connor's recent cleaning of Meade Publications, everybody trying to survive financially.
For the Suarez family, even as Betty tries her best to cut back on her work attire (sort of), the family are noticing Ignacio watching "Kitchen Rumble", a cooking show hosted by Frankie Burrata, in which he challenges anyone to beat him at his cooking from their home. But moments later, Hilda gets a surprise letter from their landlord: they're being evicted from their home because the owner has opted to sell the place. The family, seeing that they have no resources, tries unusual money-making schemes; Betty going to Amanda and Marc, Hilda charging $200.00 for a perm and Justin taking to the streets as a performer. As those attempts fail, Ignacio has succeeded in getting the challenge from Burrata to come to the residence so they can win the $10,000 cook-off.
Meanwhile, Daniel, Wilhelmina and Claire each bicker over the now-bankrupt company, not to mention Daniel and Wilhelmina being at odds over their relationships with Molly and Connor which started this freefall. Claire of course comes up with a brainstorm idea: have the government bail them out. While they like the idea, it looks like Daniel and Wilhelmina are having a hard time trying to make ends meet en route to a hearing to determine if the company qualifies as they first endure a New York City bus ride that doesn't accept credit cards or US$50 bills. After their first day of grilling by a financial committee, the two have lunch at an expensive restaurant to console themselves over what has happened.
On the day of the taping, the family, along with Matt, are on hand to see Ignacio go face to face with Burrata, who has a weird way of getting to know his challengers as Ignacio would find out soon enough. As the show starts taping, the competition between the two gets intense as they try to beat the clock and get their meal completed before they can serve the judges. Unfortunately, just ten minutes into the final stage, Ignacio began to throws out his back and could not continue, even as Burrata told the viewers that there are no time outs on the show. So with no other choice, the family turn to Betty, who ends up finishing the meal. As the meals are served to the judges, they finally declared their winner: Frankie Burrata! The Suarezes are stunned by this loss in more ways than one.
The following day, Ignacio and Hilda get a major surprise in the mail: $10,000.00! While Hilda was excited about this, Betty believed that it might have come from Daniel, who had offered earlier to help pay for the home, but Daniel said it wasn't him who sent the money.
Also that same day, it looks like that visit to the restaurant would be bought up by the committee chairman after he shows off a picture of Daniel and Wilhelmina at the restaurant, even as the two tried to explain what happened. However the committee rejected their request. Back at MODE, Daniel tells Wilhelmina and Claire about another idea that would keep the company afloat by selling his assets and stocks, a move spurred on by Wilhelmina and Claire, who also opted to spin off their belongings.
That evening at a bar, Betty and Matt chat over about how her family ended up with the money. Matt, who then thanked Betty for bailing him out even after losing his wallet and coming up short of cash, then tells her that now that he can pay for the drinks and when the waiter came to give Matt the bill, Matt signed the receipt and went to the bathroom. Unfortunately, Betty would get a look at the signature, which matched that of the check! When Matt returned, Betty confronted him about why he did it. Matt then explained that he comes from a wealthy family and that he doesn't care about his background. Betty was not happy about him helping her family and leaves.
Later on, Betty returns and discovers that Hilda and Justin are stunned over Ignacio accepting Burrata's offer to work at his restaurant. It turned out that Burrata had a change of heart after the taping. The family can now keep their home, just in time for them to see Ignacio on "Kitchen Rumble".
Betty later meets up with Matt and apologises to him for snapping because she was angry, but he tells her that he will not treat her as a charity again. As Betty says she feels like she doesn't know much about him, Matt admits that he really is into her. The two then share their first kiss.
The thoughts of Molly and Connor were still fresh in the minds of Daniel and Wilhelmina. As Wilhelmina opens her desk and sees a picture of Connor for a brief moment, Daniel, with the encouragement of Betty, finally goes after Molly and tells her that he wants to still be there for her as she faces her battle with cancer.
Finally, in between these events, Marc tries to help Amanda deal with confronting her adopted mother after she lied to her two years earlier, while Marc spots a hunk named Timothy with child in tow during a baby shopping spree with Amanda that same day. For Marc, his idea to win over his new obsession by lying to him about being a dad himself, would mean using William to lure him. So they turn to Christina, who is watching William, saying that Wilhelmina wants him to bond with the baby. However, those plans get scrubbed when Timothy shows up sans baby, resulting in Marc lying to the guy that Amanda was his nanny. As Amanda returned William to Christina, Christina gave some motherly advice about being truthful, especially about being adopted. In the end, Marc returned hours later to tell Amanda that the guy of his dreams wasn't that interesting to him, then apologized to Amanda for bailing out on her. Amanda then called her adopted mother to talk to her.
There were errors over the issue of the Suarez home and who was the owner. In the first season, it was mentioned the Suarezes owned their home, but in this episode the home was owned by the landlord.
The ending song of this episode is sung by Brett Dennen, called "Ain't Gonna Lose You".
Although his photo was shown, Grant Bowler (Connor Owens) did not appear in this episode, but he was credited.
This outing would also see another ratings decline, mostly among 18-49s as it posted a 1.8/5 in that demo and a loss of 430,000 viewers overall, but remained in third place with a 4.3/7 with 6.3 million viewers overall.Sarah Lafleur as Molly
Daniel Eric Gold as Matt
Cheyenne Jackson as Timothy
Steve Schirripa as Frankie Burrata
Mo Rocca as The Host
Teddy Coluca as Mr. Delima