Type Private Website www.wearesubrosa.com Founded 2004 | Headquarters New York City Founder Michael Ventura | |
Industry Advertising and marketing | ||
Sub Rosa is a strategy and empathic design studio based in New York City. The name sub rosa is Latin for "under the rose" referring to conversations being held in secret. Michael Ventura founded the company in 2004 and serves as its CEO.
Contents
History
Michael Ventura founded Sub Rosa in 2004. The company was largely focused on digital work until 2008, when Sub Rosa implemented an approach to work on digital projects as well as strategic and experiential assignments. Advertising Age named Sub Rosa the Small Agency of the Year in July 2010.
In April 2015, Sub Rosa's founder and CEO Michael Ventura, in partnership with his wife Caroline, founder of jewelry line BRVTVS, opened the retail boutique Calliope. It connects to And&And, a multi-use studio space for activities curated by Sub Rosa. The company launched La Petite Mort, a biannual creative writing and photography publication featuring works of the company's employees in January 2014.
In August 2016, Michael was selected as one of three featured entrepreneurs for "Character Driven," a branded content series by WIRED Magazine and Gentleman Jack Tennessee Whiskey. The two-part interview explored Ventura's early challenges as an entrepreneur, as well as a look into his current approach to overseeing Sub Rosa.
Client Work
Adobe Systems Project 1324: Sub Rosa produced an activation for Adobe's Project 1324 in conjunction with the #withMalala campaign. The project included a pop-up recording studio, intended to inspire young creatives to generate art in support of girls' education. The project debuted in Brooklyn at TedYouth in Brooklyn in January 2016 and later traveled to TEDxTeen in London.
CNN Great Big Story: Sub Rosa produced the first appearance for Great Big Story at the 2016 Interactive Advertising Bureau's Annual Digital Content NewFronts.
Every Kid in a Park: In partnership with Civic Nation, Sub Rosa created EveryKidinaPark.org during National Park Week 2016. The website supports the White House's commitment to getting nearly 500,000 American children outside in 2016. In December 2016, Sub Rosa launched--in partnership with Jaunt (company), The North Face, Civic Nation, and the White House--the Every Kid in a Park VR Experience. The VR video featured First Lady Michelle Obama and Modern Family's Nolan Gould.
General Electric (GE): Sub Rosa partnered with General Electric to create the GE Works Centre in Kings Cross, London for the 2012 Summer Olympics. Sub Rosa also worked with General Electric for the launch of the "Garages powered by GE," a series of workshops and programming with hands-on access to advanced technologies including 3-D printers and laser cutters. The first GE Garage was unveiled at South by Southwest in partnership with BikeTexas, which included bike racks designed and welded for the city of Austin's bike share program. Additionally, Garages by GE held events in San Francisco, Virginia, Washington, D.C., Boston and New York. In 2011, Sub Rosa and GE produced intended to change the mammography and breast-cancer experience.
Herman Miller: Sub Rosa provided brand strategy, campaign development, and asset creation for the relaunch of the Aeron chair from Herman Miller (manufacturer).
Pantone: Sub Rosa developed the creative work and concepts for Pantone's 2014, 2015 and 2016 annual Color of the Year campaigns. Additionally, Sub Rosa created the company's "Make It Brilliant" platform.
Pepsi: For its presence at Super Friday Night during Super Bowl 50 weekend, Pepsi engaged Sub Rosa to generate multiple interactive experiences for concertgoers. The concert featured Pharrell Williams and DJ Khaled.
Syfy: In March 2013, Sub Rosa worked with Syfy to create a brand activation for the television series Defiance.
TGR, Tiger Woods Ventures: In 2016, Sub Rosa was named as Agency of Record by Tiger Woods to lead development and execution of an all-new parent company TGR, Tiger Woods Ventures, as well as a brand narrative and visual identity.
Applied Empathy
In March 2016, Sub Rosa launched a monthly conversation series centered around empathy in the creative process called Applied Empathy. The series is held monthly in the agency's Manhattan studio. The podcast has been made available to the public on iTunes, Google Play, SoundCloud, as well as the Sub Rosa website.
The series was profiled, along with an interview with Michael Ventura, by Hubspot on August 25, 2016.
Past Applied Empathy Conversations: