Type Energy drink Introduced 2011 | Manufacturer Street King LLC Website www.skenergyshots.com | |
Flavour Strawberry lemonade, grape, berry, pomegranate | ||
Street King is a flavored energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth Partners, CEO Chris Clarke.
Contents
Overview
Jackson partnered with Pure Growth Partners' Founder and CEO Chris Clarke to launch the product, which through the United Nations World Food Programme (WFP), provides a meal for a child in Africa with each shot purchased. The product is manufactured and distributed by Street King LLC in New York, NY.
The drink is sold in 74-millilitre (2.5 US fl oz) shots which contain a caffeine amount of 285 mg, comparable to that of 2-3 cups of coffee. Street King is available in orange-mango and grape.
Philanthropy
In September 2011, Jackson publicly committed to donating one billion meals to the World Food Program over five years. If he reaches this goal, Jackson would become the 20th largest donor to the organization. Each meal is covered by a 10 cent donation to the World Food Program for each shot purchased. He had already donated 3.5 million meals between the launch in September 2011 and January 2012.
Marketing
Street King was rebranded as "SK Energy" in summer 2012. Street King has been marketed heavily over social media, including videos with Pauly D and Joan Rivers.
The drink has gained a number of celebrity endorsements, including Joan Rivers; Pauly D; Free Agent Wes Welker; Erin Andrews; J. R. Smith of the Cleveland Cavaliers.