Name Steven Rosenbaum Organizations founded Magnify.net | Role Entrepreneur | |
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Movies 7 Days in September, Race to Witch Mountain, Journalists Killed in the Line of Duty, Inside the Bubble Books Curation Nation: How to Win in a World Where Consumers are Creators Nominations Primetime Emmy Award for Exceptional Merit - Documentary Filmmaking Similar People Bruce Kennedy, Peter Gilbert, Andy Fickman, Christopher Dillon Quinn, Brad Pitt | ||
Steven J. Rosenbaum (born 1961) is an American Entrepreneur, Curator, and Filmmaker best known as the father of UGC (user-generated content) as the creator of MTV News UNfiltered. His first book Curation Nation curationnation.org was published by McGrawHill Business on March 11, 2011. The book explores the emerging phenomenon of human organization and publishing of content. Reviewer Shel Holtz said: "This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.” His second book "Curate This!" [1] was published on October 5, 2014. The book takes a deep dive into the 'how' of curation. Said Brian Solis, "Rosenbaum's vision has shaped a new wave of technology startups, platforms and media channels that would empower everyday experts to create and curate content for networked audiences around the world."
He is the CEO of Waywire.com a video curation and channel aggregation web site that was founded by Cory Booker, Nathan Richardson, and Sarah Ross. Rosenbaum's Magnify.net purchased Waywire in October 2013, and brought together the two technologies and operations. Together Waywire.com and Enterprise.waywire.com power 100 enterprise video curation sites, and aggregate and curate another 500 sites. Techcrunch reported the purchase saying Magnify.net was buying Waywire to create a "Consumer Curation Powerhouse" [2] TechCrunch and others detailed the story of the sale [3] and the rebranding of the combined companies [4].
Rosenbaum's passion for curation and content discovery innovation resulted in two foundational inventions, and the awarding of two patents in the areas of video curation and advertising technology. Just a year after YouTube was founded, Rosenbaum and co-founder Matthew Simon Cavalletto filed Patent No. 8,117,545 "Hosted video discovery and publishing platform" which was granted in 2012. And in 2014 Patent No. 208,812,956 "Video curation platform with pre-roll advertisements for discovered content" was granted to Rosenbaum and Kimberly Peterson.
In 2011, Rosenbaum created The 9/11 Memorial: Past, Present, and Future 911MemorialApp.com a hybrid book and multi-media offering for the Apple iPad. The so-called AppBook received both critical acclaim and criticism for not supporting android devices.
Rosenbaum is New York City's first Entrepreneur at Large working with New York's startup community and NYCEDC.
Rosenbaum was named Purdue University Science Journalism Laureate in 2011.
Rosenbaum won an Emmy Award for BROADCAST: New York and then created the series MTV News UNfiltered for MTV, an early example of viewer-generated content in broadcast. "News Unfiltered" encouraged people film their own stories.
Rosenbaum directed the documentary feature 7 Days in September, a look at 9/11 and the week after. Rosenbaum also created the CameraPlanet 9/11 Archive, [5] an archive of footage from September 11 and its aftermath. He donated the 9/11 Archive to the National 9/11 Memorial Museum in 2009. Rosenbaum has received 2 Emmy Awards, 6 New York Festival's World Medals, 4 CINE Golden Eagles, and 6 Telly Awards. CameraPlanet holds a large archive of videos from 9/11, mainly consisting of home videos taken by professionals and amateurs in September 2001. The film has a 100% Tomatometer rating on Rotten Tomatoes. [6]
Other producer credits include the Animal Planet series Dog Days. VH1's A Night With. CameraPlanet Chief Correspondent Peter Arnett reported from Afghanistan and Pre-War Iraq, and Journalists Killed In Line Of Duty, Bravo.
In 1998, Rosenbaum created and funded a video journalism program at Columbia University's Graduate School of Journalism and founded the BNN Scholarship for Columbia University journalism students. Rosenbaum also serves as a member of Board of Advisors for a nonprofit organization, ClassWish.org.