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Start Desenhos Animados is a Brazilian animation studio established in 1966 in São Paulo. It was founded by animator Walbercy Ribas whose aim is to produce high quality animation in commercials and films.
Start is one of the most prominent animation studios in Latin America. Since 1966 the studio has produced more than 2,000 TV commercials for major companies around the world - such as Coca-Cola, Sharp, Johnson & Johnson and Nestlé - and has produced advertisements for USA, Chile, Portugal, Venezuela, England, Argentina and Mexico. For its works, Start holds the most prestigious trophies of the advertising world, such as Venice Lion and Cannes Lion.
In 2001, Start concluded the feature film O Grilo Feliz ("The Happy Cricket"), which received two prizes in international festivals. "The Happy Cricket" has been sold to more than 14 countries including USA, Russia, Mexico, China and Portugal.
In 2009, a 3D sequel was produced, called O Grilo Feliz e os Insetos Gigantes ("The Happy Cricket and the Giants Insects"). The following year, it won Academia Brasileira de Cinema's prize for best animation and best children's feature film.