Founded 2013 | ||
'StackAdapt is a software company in Toronto, Canada, producing a programmatic native advertising platform of the same name, distributing branded content. Their clients include Fortune 500 companies.
History
The privately owned company was founded in Toronto, Ontario in 2013 by Ildar Shar (CEO), Yang Han (CTO), and Vitaly Pecherskiy (COO).
In September 2014, StackAdapt received a seed round of $900K from IAF (Investment Accelerator Fund), Slaight Communications, in addition to debt financing from BDC (Business Development Bank of Canada) to fuel growth.
In January 2016, the company was named one of "Canada's Top 10 Marketing Tech Startups Set to Blow Up in 2016."
In the same month, StackAdapt received an additional $1Million in Series A funding, which was led by Plaza Ventures, a Toronto-based VC firm.
In April 2016, StackAdapt became the first native advertising platform to offer engagement-based pricing, which allows advertisers to pay only when the user reads the content post-click for 15 seconds or longer.