Spartan (typeface)

Spartan is a geometric sans-serif typeface created by staff designers of Mergenthaler Linotype Company as a direct competitor to Bauer's Futura. The face was made for machine composition by Linotype, while identical foundry type was issued by American Type Founders (ATF). Testing by Bausch & Lomb, after the creation of Spartan in 1951, determined it to be the "most readable" typeface of the time.