Opening date 1969 No. of stores and services 33 No. of floors 1 Number of stores and services 33 | Management Thalhimer No. of anchor tenants 2 (1 vacant) Opened 1969 Number of anchor tenants 2 (1 vacant) | |
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Total retail floor area 250,000 square feet (23,226 m) Address 1503 W Ehringhaus St, Elizabeth City, NC 27909, USA Similar Greenbrier Mall, Mercury Plaza Mall, Museum of the Albemarle, LaGrange Mall, Manassas Mall | ||
Southgate Mall is the sole enclosed shopping center in the sixteen county Historic Albemarle region of northeastern North Carolina. Located on West Ehringhaus Street (US 17 Business) in Elizabeth City, North Carolina, the mall is currently anchored by Belk and until its closing in early April 2015; JCPenney.
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Construction of the mall started in 1967 at a cost of $3 million ($21.2 million in 2014 dollars), opening two years later as Southgate Plaza Shopping Center with senior anchors Belk-Tyler and W.T. Grant. Junior anchors Winn-Dixie and People's Drug filled positions intermediate to anchors and smaller shops.
Senior anchors
Belk remains the sole original anchor, having undisputed domain over Southgate's eastern end since 1969. The Southgate location is notable as one of the first three mall-based prototypes Belk developed in the mid to late 1960s as the company prepared to transition from downtown and strip mall locations to enclosed malls.
Boasting preformed concrete arches, these prototypes were among the first mall-based Belk stores to have a distinctive architectural design, one that paved the way for countless facade variations among all future Belk stores. Alas, the other two prototypes located in Vernon Park Mall, Kinston, NC and Oglethorpe Mall, Savannah, GA, have since had their exteriors heavily modified beyond original resemblance.
The Elizabeth City store is the last prototype to retain its original arched architecture, albeit as of October 2012 having beige paint obscure the once-bare concrete arches. Another innovation was the circular arrangement of drywall-partitioned departments surrounding a central jewelry department, now standard among modern department stores, but unique for the 1960s where many stores retained open floor plans.
However, extensive renovations in 1988 and October 2013 have since radically altered the decor and layout, gradually removing outmoded features such as the garden center (mid 1990s), catalog/bill paying area (early 2000s), tailoring room (2013) and various specialized display alcoves (kitchenwares – early 2000s, juniors – early 2000s, fine china – 2013, etc.), all of which were converted into additional storage. Interestingly enough, all of these spaces returned to the sales floor during the store's $1.8 million 2013 renovation, eliminating most remaining alcoves and angular walls in favor of 90 degree corners and straight walls, especially along the store's perimeter.
The original West-end anchor W.T. Grant complemented the mall's one-stop shop appeal with auto repair bays and a garden center, persisting at Southgate until 1974. The space was immediately acquired by Rose's, which remained until corporate downsizing in 1994. The space was unoccupied for two years before JCPenney relocated in 1996 from the former Winn-Dixie space it had inhabited since the supermarket's departure in 1985 for an off-mall location. JCPenney declined the full volume of the Roses space, partitioning extra square footage into additional small shop spaces, two of which became home to an enlarged Hibbett Sports as well as an extension of the Goodys/Burke's Outlet store. Additionally, the garden center and auto bays were leased to a Merchant's Tire location. Considerable square footage was also relinquished to form an a sizable extension of the mall corridor.
A basic small-town Penney, the Elizabeth City location contained fewer frills than its cross-mall rival, with apparel, bed, bath, shoe and kitchenware selections considerably more sparse, its only advantage an in-store salon.
The location joined 39 other under-performing JCPenney locations slated for closure by April 2015.
Junior anchors
Junior anchor Winn-Dixie originally occupied this space from the mall's 1969 inception, filling a crucial grocery niche, a then-common 'well-rounded' approach in many early malls, often complemented by a variety chain as Woolworth's. The supermarket departed the mall in 1985 for an off-site location, and was immediately replaced by JCPenney which relocated from downtown Elizabeth City.
In 1996 JCPenney moved a second time to the 1993-vacated Rose's location, leaving the location vacant until 2002 when a short-lived Rose's Express store was established which then vacated the following year in 2003. The space was again unoccupied for two years until 2005 when Goody's moved in, occupying the location until the chain's bankrupt demise in 2009. The space has since been occupied by Burke's Outlet since February 2011.
The other original junior anchor, People's Drug was acquired by and converted to Revco in 1994. Acquisition of Revco by CVS in 1998 led to retention of the location until relocation in 2003 to a free-standing off-mall location, leaving the mall without a drug store for the first time since its opening.
The store was most notable for retaining its original 1960's layout, flooring and high ceilings throughout the People's Drug-Revco-CVS reign with only minimal maintenance, such as repainting. In some cases, some features such as departmental signage were never updated. A locally-owned Chinese restaurant and existing mall tenant, Dragon Buffet, immediately relocated from the former Roses cafeteria location adjacent to JCPenney. Extensive conversion of the former drug store to an operational restaurant was completed in late 2003. Aside from the main buffet, the restaurant has three auxiliary entrances, one as a take-out counter, the second was a short-lived Japanese restaurant that as of a mid-2016 refurbishment was reintegrated into the main buffet dining area, and the third opens out into the mall corridor.