Type Subsidiary Area served Worldwide Headquarters Fayetteville Parent organization Delta Apparel, Inc. | Industry Retail Website www.soffe.com Founded 1946 | |
 | ||
Key people Kenneth D. Spires (President)
Ron Wagenseil (Executive Vice President of Sales) Products Sportswear, accessories Profiles | ||
M.J. Soffe LLC, better known as Soffe (pronounced SO-Fee), is a brand name of apparel for youth and adults, specifically producing sportswear. It was founded in 1946 by M.J. Soffe. A common brand used by cheerleaders, Soffe produces shorts that are worn primarily by females. A popular fashion trend among cheerleaders and athletes is that the shorts are often worn with the waistband folded down, having the Soffe label exposed.
In 2012, the United States Marine Corps ended its licensing agreement deal with Soffe after order and design documentation for clothes bearing Marine logos was found in a burned out clothing factory in Bangladesh.
Soffe is headquartered in Fayetteville, North Carolina and is a wholly owned subsidiary of Delta Apparel Inc. Soffe products are sold in sporting good retailers and department stores. Soffe distribution centers include Miramar, Florida, Santa Fe Springs, California, Lansing, Michigan, Cranbury, New Jersey, and at the company's headquarters in North Carolina.