Association Media & Publishing (formerly SNAP) serves the needs of association publishers, communications professionals and the media they create. From blogs to magazines to wikis, Association Media & Publishing:
•Leads innovative approaches in community building, as shown by our use of social media, webinars and in-person learning opportunities;
•Hosts the recognition of industry and individual best practices via Excel Awards and publications review program; and,
•Provides career advancement via an online career center, networking opportunities and lifelong learning experiences.
Association Media & Publishing was known as the Society of National Association Publications (SNAP). Kathleen Rakestraw, outgoing president of SNAP, announced on June 4 that over the next year, the association will change its name to Association Media and Publishing. The name change was approved by the board of directors in May 2009, after a nearly two-year process of evaluation, survey and discussion. Association Media and Publishing believes the new name will:
•Focus on emerging markets, both geographically and discipline based;
•Focus on professionals who connect with association members both in and outside of print publications; and,
•Retain and honor our essential connection to publishing, which we view as both an art and a trade.
Mission Statement: To enhance the effectiveness of print and electronic publications professionals to meet their association’s communication and business goals.