Social map

The first social maps date from the early 20th century. A recent example is the mapping of the residences of U.S. Facebook users and their social links [1].

In marketing a social map is a visualized analysis of a digital identity of a person, brand or company. A social map shows exactly where a digital identity is created, formed or discussed and sets each element in context and proportions.

These social map created an intense discussion about digital reputation and digital identities. For companies a so-called Corporate Social Map is still very new and an unusual methodology, but also very effective and meaningful.