SoYoung, formally known as SoYoung Mother, is a privately held diaper and lunch bag designer brand based in Toronto, Ontario, Canada that was incorporated in 2011.
The brand received a major boost in their awareness when award-winning actress Halle Berry had been spotted with her daughter Nahla carrying a SoYoung lunch box.
Origins
SoYoung was founded by Catherine SoYoung Choi as a home based business after she had her second child. Without any business experience or formal design training, Choi was simply responding to her inability to find a bag that met the demands of a new mother while also suiting her personal style. Initially based on a single bag design, the line has grown to include lunch boxes, back packs and cooler bags.
References
SoYoung Wikipedia(Text) CC BY-SA