So What! is the magazine of The Metallica Club (usually known as Metclub), the official Metallica fan club. The magazine was started in 1993. It comes out four times a year just for club members and has 48 pages with Metallica news, photos and inside information. The title of the magazine came from their cover of Anti-Nowhere League's song "So What".
The band, along with So What! editor Steffan Chirazi released the 273 page book So What!: The Good, The Mad and The Ugly in 2004. This piece was a proverbial "best of" and contained some of the most noteworthy articles, pictorials, and interviews that the magazine has featured in more than a decade. The book also gave the general public its first non-membership look at the Metallica club and the quarterly release of its fan club magazine.