"Singles Awareness (or Appreciation) Day" (S.A.D.) is a holiday celebrated by single people. It serves as a complement to Valentine's Day for people who are single, that is, not involved in a romantic relationship. It is a celebration of love in all forms reconigising the love between friends and family, and loving yourself. Some people who observe S.A.D. do so out of spite for Valentine's Day, as a Hallmark holiday, or for other reasons.
On Singles Awareness Day, single people gather to celebrate or to commiserate in their single status. Some want to remind romantic couples that they don't need to be in a relationship to celebrate life.
Common activities during Singles Awareness Day include singles' events, traveling, volunteering, treating oneself to popular activities, gathering of family and friends, and gift-giving for oneself. One increasingly popular activity is to travel to Brazil and witness the Brazilian Carnival; Brazil celebrates Valentine's Day not in February, but in June. Another similar option is to celebrate Mardi Gras instead, which occurs around the same time as Valentine's Day.