Area served Texas Type of business Private | Founded 2007 | |
Industry Retail Electricity Provider Key people David Luppino, CEO of General Partner
Chad Gallun, COO of General Partner,
Mike Elhaj, CMO of General Partner Headquarters Austin, Texas, United States | ||
Cirro Energy acquired Simple Power in May 2011. Simple Power is a privately owned Retail Electric Provider (REP) based in Austin, Texas. Simple Power services both residential and commercial customers in the deregulated Texas electricity market.
Since the deregulation of the Texas electricity market, REP’s like Simple Power are able to buy electricity at a wholesale rate and sell it at unrestricted prices. Simple Power’s goal is to simplify the current and expected rise in complexity of plans, signup, rates and fees for all consumers in Texas.
Switching from one provider to another does not require changing power lines, but is the same as choosing a different service any other industry. Typically the customer would only see changes in the billing company and rates.