Address 3333 Blue Diamond Road No. of rooms 300 | Theme Rustic lodge | |
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Location Enterprise, Nevada, U.S. Opening date May 27, 1994; 22 years ago (May 27, 1994) Total gaming space 69,056 sq ft (6,415.5 m) | ||
Silverton Las Vegas (formerly Boomtown Blue Diamond and Boomtown Las Vegas) is a 300-room hotel and casino in Enterprise, Nevada, near the southern end of the Las Vegas Valley. Located on an 80-acre (32 ha) site, the hotel's market is California tourists and locals. The 69,056-square-foot (6,415.5 m2) casino is set on a rustic lodge and water motif. It is owned and operated by Ed Roski.
History
Ed Roski's company, Majestic Realty Co., purchased an 80-acre parcel of land along Interstate 15 in 1989, intending to build an industrial warehouse.
On July 8, 1993, Boomtown, Inc. and Roski announced a joint venture to open Boomtown Blue Diamond. The $70-million facility would be constructed by Roski, with financing from Boomtown.
Boomtown Las Vegas opened on May 27, 1994. A month later, Boomtown, Inc. exercised an option to buy out Roski's 50% share of the property's operating company.
The casino struggled to draw visitors, earning annual cash flow of less than $10 million. With Boomtown, Inc. set to be acquired by Hollywood Park, Inc., an agreement was reached on August 12, 1996 for Roski to buy the property's operating company, in exchange for $8.5 million in promissory notes, $2.1 million in cash and a release from the property's lease. The sale was completed on July 1, 1997, the day after the Hollywood Park-Boomtown merger was completed.
Roski renamed the property as Silverton on December 2, 1997. He began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.
A $150-million renovation in 2004 included the opening of a 145,000-square-foot (13,500 m2) Bass Pro Shop. Due to its size and location, it has become a tourist attraction. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.
In 2009, a $160-million renovation was completed, including a new parking garage added in 2008, new restaurants and a casino expansion. An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort nearby.